Job description
Can you increase customer engagement using out of the box retention techniques?
Can you drive higher conversions by nurturing more and more travelers through our CRM?
Does learning content email marketing and design excite you?
If the above challenges interest you then you’re welcome to join our passionate and crazy gang of mavericks! Read below for a formal JD.
Looking for people who can think outside the box and present new & creative ideas.
Core Responsibility:
To ensure planning, implementing, analyzing, developing and optimizing myholidays.com marketing campaigns primarily through email and other engagement channels like push notifications.
Responsibilities
Perform day-to-day email marketing activities set-up, scheduling, testing, deployment and reporting
Ensuring that email program aligns with strategies and tactics across channels: social, mobile, web, search engine marketing, retargeting, etc.
Verify content for clarity, grammar and spelling, tone of communication
Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution, as required
Coordinating with multiple affiliates for email based campaigns, tracking their performance and reporting
Planning end to end projects of Email Team including customer segments, content, design, schedule and report
Validating email experiments using statistical analysis and create reports to determine the success of channel in the project
Basic Qualifications
Minimum of 1 year of experience in B2C Digital Marketing
Strong & creative oral and written English communication skills
Proficiency in MS Excel
Ability to perform Engagement Metrics Study & Creative analysis to identify growth/optimization opportunities
Ability to work independently and within a team environment
Prior experience in working with data
Ability to plan & execute a project from end to end
Preferred Qualifications
Worked with external service provider like Mailchimp, Netcore, Cheetahmail etc
Basic knowledge of HTML
Prior experience in data analytics
Perks and Benefits
PF / Transport Allowance
Education
UG: Any Graduate in Any Specialization, Graduation Not Required
PG: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Key Skills: messaging campaign Dynamic Marketing sms campaign Email Campaign
